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TAC Book Club Jan 24: Exactly What to Say by Phil Jones

This book prepares you for nearly every known eventuality and provides you with a fair advantage in almost every conversation.

The worst time to think about the thing you are going to say is in the moment you are saying it.

Phil M. Jones

Hi Coach,

Part of our job is to bring out the best in people, help them get out of their way, and make better decisions faster. To do that, we must be able to motivate and inspire action, sell ideas and get buy-in from the people we’re working with.

Much of our ability to achieve success as coaches and leaders is found in what we say, how we say it, and when we say it, and that’s why I’ve chosen Exactly What to Say by Phil Jones as The Authoritative Coach Book Club book for January 2024.

If you’re anything like me, you’ll keep this book on your desk so you can pick it up and practice the short, punchy phrases for your high-stakes meetings, one-on-ones, and coaching sessions.

My favourite and most used phrases from the book are:

  • #3: What do you know?

  • #16: What happens next…

  • #17: What makes you say that?

You’ll find below links to pick up the book and other ways to learn from Phil, and don’t forget to pop the book club call time into your schedule for 26th January :)

🗣️ Say what you see 👀


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Exactly What To Say by Phil Jones

Quick Links

Original Print

Premium Workbook



Book Club Group Session

  • Live on Zoom on Friday 26th January at 9am UK / 2pm EST

The Authoritative Coach is a reader-supported publication. To receive new posts and support my work, consider becoming a free or paid subscriber.

7 reasons why 'Exactly What To Say' is a Must-Read for Coaches and Leaders:

  1. Mastering the Art of Persuasion: Phil Jones expertly guides readers through the nuances of persuasive language. For coaches and leaders, mastering this art is crucial for influencing teams, guiding clients, and navigating complex business landscapes.

  2. Practical and Actionable Advice: Unlike many books that offer theoretical knowledge, 'Exactly What To Say' provides immediately actionable advice. It's filled with specific phrases and approaches that can be applied in various professional scenarios, making it a practical guide for real-world situations.

  3. Enhancing Communication Skills: This book is a treasure trove for anyone looking to improve their communication skills. Coaches and leaders will find invaluable tips for crafting resonating messages, ensuring that their communication is clear, effective, and impactful.

  4. Preparation for High-Stakes Situations: Whether preparing for a critical meeting, a coaching session, or a negotiation, this book offers guidance on approaching these high-pressure moments with confidence and clarity.

  5. A Tool for Inspiration and Problem-Solving: I keep this book on my desk as a go-to resource for inspiration and problem-solving. Whenever you’re stuck on what to say or strategising for a meaningful conversation, a quick dip into its pages can offer fresh perspectives and solutions.

  6. Building Better Relationships: Effective communication is critical to building and maintaining strong professional relationships. This book equips leaders and coaches with the skills to connect more deeply with their teams, clients, and peers.

  7. Adapting to Various Scenarios: The book's versatility is one of its most vital points. The techniques and phrases it presents are adaptable to various scenarios, making it an invaluable resource for anyone in a leadership or coaching role.

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