The grass is always greener...

We know that respect and value diminishes as soon as people get what they want, so your client should never feel like they completely own you.

“My soul no longer has that piquant activity conferred by desire…Oh, we shouldn’t delude ourselves - pleasure isn’t in the fulfillment, but in the pursuit” - Pierre-Augustin Caron de Beaumarchais

"The grass is always greener on the other side"

We’ve all said it a hundred times. It’s human nature to look over the fence and desire exactly what you don’t have. We all find pleasure in spending time imagining the other side of the fence.

At the same time we complain, gripe, and take for granted what we do have.

And this is happening every single day in your agency.

Think about the clients who object, slow down the sales process, pause, and ultimately never buy.

The clients who think they’re done, but they’ve still got a lot of work to do.

The clients that end their contract early and hire your competition.

All of them, to some degree, lost their desire for you and the work. They started taking you for granted, and over time the value and respect they had for you diminished.

Hard to hear, I know.